From Master To Release Day
A done-with-you release campaign: onboarding, planning, content and ads, built around your release. Enter your number of releases and see your price instantly.
Count every release moment on its own, even if they belong to one bigger campaign. Two advance singles plus the album itself is three releases, not one.
Both optional. Details are in the FAQ below.
Who makes your content?
This is an estimate, not a full quote. Physical formats aren’t included — those get scoped together with you.
Book a Free Intro CallGood Questions
What’s included, and how is it priced?
We start with strategy: mapping out your whole campaign before anything else happens. From there I stay hands-on with you release by release, with asset reviews, Spotify pitching and regular check-ins. Your first release costs more than the ones after it, since that’s where the campaign strategy gets built. Ads and content on top are optional, see below.
What’s the Ads Package, and how does ad spend work?
€500 per release covers me researching, setting up and managing your ads across Google and Meta. Your ad spend is separate money that goes directly to Google and Meta, I never touch it. Check “Run ads” in the calculator for a recommended starting budget.
What are the content options?
We do it — free, made by you.
Essentials (€700) — announcement and out-now banners, your profile photo, Spotify Canvas, a YouTube thumbnail, a set of 5 reels, an announcement teaser and an out-now reel, all made by me.
Full (€950) — everything in Essentials, plus 4 weeks of ready-to-post organic content on top.
Physical formats like vinyl, CD or merch are a separate, small add-on we scope together once we know what you’re releasing.
What about Spotify Showcase, Marquee, or third-party playlists?
These are things you run yourselves. I’m happy to help you plan the budget and timing for them as part of your Masterplan Session, but I don’t set them up or manage them.
What if my release date changes?
Timelines shift, that’s normal. But replanning takes real time on my end, since deadlines, pitching windows and the content plan all move with it. If your release date changes after the Masterplan is set, I’ll flag what needs reworking, and for bigger shifts we’ll agree on a small adjustment fee before I dive back in.
What if I want to add something outside the original scope?
Happens all the time: a tour announcement, a surprise merch drop, whatever it is. If it’s quick, I’ll just do it. If it adds real work, I’ll tell you honestly and we’ll agree on a small add-on fee before I start, instead of it disappearing into the original price.
What’s not included?
- Daily posting
- Music or video distribution through a distributor
- TikTok and TikTok Ads
- Landing pages, except in special cases
- Anything outside the agreed campaign scope (see above)
What’s my responsibility as the artist?
- Daily posting
- Music and video distribution
- Delivering required assets and information on time
- Giving feedback and approvals when needed
When should I reach out?
At least six weeks before release day, so there’s enough time for the asset review, the Masterplan Session, and a proper content and ad setup before things need to go live.
Tell Me About Your Release
Release date, format, and what you’re working with. I’ll put together a plan that fits.
Book a Free Intro Call Email Me hello@sarahwohlfahrt.com