Free Resource

Plan Your Standalone Single Release

Ten steps, one timeline, no chaos: the planner that takes you from finished master to release day. Built from real campaigns for alt & heavy artists.

From master to release day. So, you wrote a new song and you want to release it as a standalone single. Maybe to come out with your new band, keep interest alive between bigger releases, or to announce a tour.

If your past releases went down rather chaotic, here’s a good way to plan it: backwards. And once the plan stands, you simply execute it.

  • All 10 steps from finished master to release day, planned backwards on one timeline
  • The deadlines that actually matter: Spotify pitching, distributor lead times, master asset delivery
  • The two-deadline trick that keeps engineers, designers and filmmakers from blowing up your schedule
  • Plus: the catch nobody warns you about before your very first release

Get the free planner

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Built from real release campaigns in the alt & heavy scene · by Sarah Wohlfahrt, release marketing & artist management
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